The best Side of Johnnie Walker Blue Label Ultra
The best Side of Johnnie Walker Blue Label Ultra
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The Ultra bottle is the results of a five-year quest by Johnnie Walker’s operator, Diageo, to find the most sustainable and lightest packaging possible when retaining the luxury aura in the franchise and its special combination of whiskies, which include ultra-unusual Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
This new, light-weight bottle is usually a detail of exquisite attractiveness; but more importantly, it demonstrates what is possible when it comes to lightweighting glass. We'll continue applying these learnings throughout our selection, having a lot more progressive strides as we glance to the future of Scotch.”
Johnnie Walker’s 5 years of study and progress have intended that the expertise acquired is currently being applied over the number of Diageo products and solutions.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has been designed by adopting a exam-and-discover design, building and exploring devoid of limitation and imagining what the way forward for light-weight luxury packaging could deliver.
World wide Style and design Director at Diageo, Jeremy Lindley who led the look task, claimed, “Johnnie Walker Blue Label Ultra was born out of an ideation session taking a look at the way forward for luxurious. With other classes going in the direction of lightweight – for example eyewear and substantial-effectiveness cycling – we questioned no matter if luxurious spirits could adhere to fit. “We took our eyesight to your crew of skilled glassmakers and during a five calendar year test-and-study method little by little identified how to make exquisite, lightweight glass.
From peaty whisky to fruity whisky, lean on our expert insights to discover the complete selection and character of different whisky flavours.
Along with exterior glass makers, the model rethought all elements of how the bottle is developed, built and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The very first time ever, intended reforming the iconic Johnnie Walker sq. bottle.
Johnnie Walker Blue Label Ultra is the brand’s lightest 70cl Scotch whisky glass bottle up to now and to the most effective on the model’s know-how and exploration, the whole world’s lightest 70cl Scotch whisky glass bottle2 . The look usually takes Daring strides and dares to experiment that has a recognised paradigm of luxury.
Produced via a examination-and-find out model with exterior glass makers, this light-pounds bottle contains a handblown teardrop condition that reimagines Johnnie Walker's iconic sq. style and design, exemplifies the future of light-weight, and aids discover new options for lighter, decrease carbon packaging options.
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Diageo has mentioned the “previously claimed ‘lightest weight scotch whisky get more info bottle’ was released by a United kingdom retailer and weighed close to 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo In addition to this, Diageo has declared that a royalty-no cost license to your patent might be presented to anyone who needs to affix Johnnie Walker in its mission. Lindley mentioned: “As opposed to keep this new know-how near to our chest, we’re energized to be offering a royalty-free licence to our granted British isles patent to the globe.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
Professional whisky tasting will take exercise. Use our do's and don'ts to demystify the experience and enjoy your drams in a whole new way.
This can be a a person-off bottle for now illustrating the art of your achievable, as a layout experiment and redefining lightweight as luxury. We're going to proceed to use these learnings across the wider Diageo vary.
Dr. Walker sought out liquids from distilleries including Oban, Brora and Royal Lochnagar, in addition to a number of ghost whiskies, 1st made in distilleries that have due to the fact shut.
With our focused deal with presenting lightness across each design aspect, we introduced a specific lattice stopper, a bamboo frame and a protecting transportation box.